Global Trends in Men’s Fashion Innerwear

Men’s fashion innerwear, also known as underwear, is a category of clothing that is worn under the outer garments. It includes various types of products such as briefs, boxer briefs, trunks, boxers, thongs, and jockstraps, among others. Men’s fashion innerwear serves various purposes such as providing comfort, support, hygiene, and enhancing the appearance of the wearer.

The global market for men’s fashion innerwear is expected to grow at a compound annual growth rate (CAGR) of 5.4% from 2023 to 2030, reaching a value of USD 49.76 billion by 2030Ad1. The market is driven by several factors such as increasing awareness about health, best fit, and personal hygiene, growing millennial population, improving fashion trends, rising disposable income, changing consumer lifestyles and preferences, and increasing availability of a wide range of products and designsAd12.

Some of the key trends that are shaping the global market for men’s fashion innerwear are:

Rise of e-commerce and online retail: The advent of e-commerce and online retail platforms has revolutionized the way consumers shop for men’s fashion innerwear. Online platforms offer convenience, variety, discounts, and easy returns and exchanges to the consumers. They also enable the consumers to compare different products and brands, read reviews, and access information about the latest trends and styles. According to a report by Grand View Research, the online retail segment accounted for 28.6% of the global men’s fashion innerwear market share in 2022 and is expected to grow at a CAGR of 6.1% from 2023 to 2030Ad1.

Innovation and customization: The manufacturers and designers of men’s fashion innerwear are constantly innovating and introducing new products and features to cater to the diverse and evolving needs and preferences of the consumers. Some of the innovations include moisture-wicking, anti-microbial, breathable, and eco-friendly fabrics, ergonomic and anatomical designs, seamless and tagless construction, and smart and functional features such as pockets, pouches, and zippers. Moreover, the consumers are also seeking more personalized and customized products that suit their individual style, taste, and comfort. For instance, some brands offer online tools that allow the consumers to design their own underwear by choosing the fabric, color, pattern, and size3.

Luxury and premiumization: The consumers are increasingly opting for luxury and premium brands of men’s fashion innerwear that offer high-quality, durability, comfort, and style. The luxury and premium segment is also driven by the influence of celebrities, social media, and fashion shows that showcase the latest trends and collections of men’s fashion innerwear. The consumers are willing to pay a higher price for luxury and premium products that reflect their status, personality, and confidence.

Occasion-specific and functional wear: The consumers are also looking for occasion-specific and functional wear of men’s fashion innerwear that suit different purposes and activities. For instance, there is a growing demand for sports and athletic wear of men’s fashion innerwear that offer performance, support, and protection to the wearer. Some of the features of sports and athletic wear include compression, stretchability, flexibility, and sweat-absorption. Similarly, there is a rising demand for casual and everyday wear of men’s fashion innerwear that offer comfort, fit, and style to the wearer. Some of the features of casual and everyday wear include softness, smoothness, and breathability. Furthermore, there is a growing demand for nightwear and loungewear of men’s fashion innerwear that offer relaxation, warmth, and coziness to the wearer. Some of the features of nightwear and loungewear include lightness, fluffiness, and comfort3.

These are some of the global trends that are influencing the men’s fashion innerwear market. The market is expected to witness more innovations, developments, and opportunities in the coming years as the consumers become more aware, conscious, and demanding of their innerwear choices.