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Since 2023, Masculino Latino has reshaped the way men see innerwear - not just as utility, but as fashionforward, functional gear built for everyday movement.
About Masculino Latino
Masculino Latino is India’s first Italian designed fashion innerwear brand for men. It is India’s only premium underwear brand made for men who don’t just wear clothes — they own them. From gym sessions to late nights, from quiet confidence to unapologetic boldness, this is innerwear that never backs down.
We asked ourselves: why settle for underwear that’s either sexy or functional, stylish or comfortable, bold or breathable?
So we built one that’s all of it. Premium fabrics that move with you. Fits that sculpt your body, fuel your confidence, and feel like second skin.
Designs that turn underwear into a statement. This is not just innerwear. It’s your armor, your mood, your edge.
Every stitch says: “Own Your Bold.”
And honestly? You do.
The Future of Men’s Fashion Innerwear
Dare.
Define.
Dominate.
Brand Story — Told by Mezhi Selvan, Founder
1.Where it began
1.Where it began
I grew up in a country where men's innerwear was never spoken about — it was just another thing you bought, wore, and forgot. No design, no pride, no comfort worth remembering.
When I started travelling across countries to explore the world of fashion — especially Italy — I discovered something different. There, even underwear was an art, a quiet expression of confidence, care, and craftsmanship.
I couldn't stop thinking: why don't Indian
men deserve the same?
2. The Spark
2. The Spark
Back home, I saw a market full of compromises — ordinary fabrics, lazy fits, and no imagination.
That's when my son, Vibhuh Dharshan, brought in a fresh perspective - a vision to blend Italian design sensibilities with the evolving identity of the modern Indian man. Together, we decided to reimagine innerwear as a statement of refined confidence and class.
That's how Masculino Latino was born - not just to make premium innerwear, but to build a culture of confidence from within.
3. The Makers
3. The Makers
But confidence, to me, isn't just about what you wear — it's about what you stand for.
That's why we built The ML Makers - a community of skilled artisans - the majority of whom are women who work with precision, patience, and pride to create pieces that embody wellness and sustainability.
Many of them come from small towns, where opportunities are rare, but dreams aren't. Each product you wear carries their craftsmanship - and the story of strength.
When you choose Masculino Latino, you don't just wear luxury; you wear dignity. You become part of a movement that's reshaping what Indian men's innerwear can mean - comfort that empowers, design that inspires, and confidence that creates change.
Because real confidence doesn't just look good — it does good.
Sustainability grounds us, comfort defines us, and confidence drives us.
Brand Philosophy
- Sustainability — Thoughtfulness in Every Thread We bridge tradition and modernity through mindful design. Every piece is crafted with sustainably sourced materials, blending responsibility with everyday luxury.
- Comfort — Designed to Endure, Made to Move True comfort lies in detail. Our fabrics, fits, and silhouettes are made to move with you — from gym to office, travel to home — lasting beyond trends.
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Confidence — Innovation Woven In
Confidence begins within. Our advanced fabrics and smart technologies redefine performance, freshness, and fit — so you feel your best, every day.